Your privacy, in plain language
Your journal is the most personal thing in this app. This page explains exactly what we collect, what we never do with it, and how to take it all with you.
We will never sell your personal wellness data. Your journal entries, habits, and health information belong to you.
The short version
Your data is yours
You own your journal entries, habits, and wellness data. We never sell it to advertisers or data brokers.
Bank-level security
Encrypted with AES-256 at rest and TLS 1.2+ in transit, stored in Firebase with enterprise-grade protection.
AI transparency
AI is used only to give you insights. Your private entries are never used to train external models or shared with third parties.
Easy data export
Export everything anytime through Profile → Export Data, as PDF, CSV or JSON.
Information we collect
Information you provide directly
When you create an account, we collect your email address and name. You may optionally provide profile information such as a bio and wellness goals.
We store the wellness content you create, including:
- Journal entries and personal reflections
- Habit tracking data and progress
- Meditation session records
- Mood tracking and wellness notes
- Your personal goals and insights
Information collected automatically
- App usage data: features used and time spent in app, session frequency and duration, navigation patterns and preferences, error logs and crash reports.
- Device information: device type, operating system version, app version and unique device identifiers, language and timezone settings.
- HealthKit data (optional): only data you specifically authorize. May include heart rate, sleep, activity, and mindfulness minutes. Always under your direct control, and revocable at any time through iOS Settings.
How we use your information
Core app functionality
- Personal experience: display your content, track progress, provide insights.
- Habit reminders: send notifications based on your preferences.
- Data sync: keep your data synchronized across your devices.
- Personalization: customize content and recommendations for you.
App improvement
We analyze usage patterns to improve app speed and reliability, understand which features are most helpful, identify and resolve technical issues, and detect and prevent fraudulent or harmful activity.
AI transparency
Lotara uses artificial intelligence to provide personalized wellness insights and recommendations. Here is exactly how it works, and what protections are in place.
What AI does
- Personalized insights — analyzes your habits, mood patterns, and wellness data to give tailored recommendations.
- Progress analysis — identifies trends and patterns in your wellness journey.
- Smart suggestions — recommends habits, meditation sessions, and activities based on your goals.
- Predictive wellness — helps you understand potential outcomes based on your current patterns.
What AI never does
- Never trains external models — your private journal entries are never used to train external AI models or shared with third-party AI companies.
- Never sold or shared — AI insights are generated solely for your personal use.
- Never leaves our system — all AI processing happens within our secure Firebase infrastructure.
- Never used for advertising — your data is never used to target you with ads or build marketing profiles.
How we share your information
We do not sell your data
Your personal information is never sold to data brokers, advertisers, or other third parties.
Limited sharing for service delivery
- Cloud storage (Firebase): your data is securely stored in Google Firebase, encrypted using AES-256 at rest and TLS 1.2+ in transit. We use Google Cloud's EU and U.S. regions where appropriate to minimize data transfer.
- Service providers: customer support platforms, analytics services (aggregated, anonymized data only), payment processors (the App Store handles all transactions), and security services to protect against fraud and abuse.
Your privacy rights and choices
- Account control: access, update, and download your wellness data anytime through your Profile settings.
- HealthKit control: choose exactly which health data to share, and revoke access anytime through iOS Settings.
- Communication preferences: control which app notifications you receive and opt out of promotional communications.
- Data portability: export your complete wellness data in PDF, CSV, or JSON. This includes journal entries, habits, mood tracking, meditation sessions, and hydration records, through Profile → Export Data.
Data security and protection
- Encryption: all data encrypted in transit (TLS) and at rest (AES-256).
- Access controls: strict employee access controls and authentication.
- Monitoring: continuous security monitoring and threat detection.
- Compliance: SOC 2, ISO 27001, and other industry security standards.
Contact us
Privacy questions, data rights requests, general support, and legal enquiries all reach us at admin@lotara.app. The company behind the app is Lotara LLC
Your wellness journey is personal, and your data should stay private and secure. That's the whole policy — everything above is how we keep it.